M & Mme, ishusho ya bombo isize shokora ya shokora, yabaye ibiryo bikunzwe mumyaka mirongo. Hamwe namabara yabo meza nuburyohe buryoshye, babaye ingenzi mumiryango myinshi. Ariko, ibihuha byagiye bivugwa ko M & Ms bashobora kuba bahindura izina. Muri iyi ngingo, tuzasesengura ukuri inyuma yibi bitekerezo hanyuma tuganire ku ihindagurika rya M & Madamu naimashini ikora shokorabibyara umusaruro.
Kugirango wumve izina rishobora guhinduka, reka tubanze twinjire mumateka ya M & Madamu. Bombo yakozwe bwa mbere mu 1941 na Forrest Mars Sr., umuhungu w'uwashinze sosiyete ya Mars. Izina "M&M" ryakomotse ku ntangiriro ya Forrest Mars Sr. na mugenzi we w’ubucuruzi, Bruce Murrie. Hamwe na hamwe, bahinduye inganda za bombo bakora ibicuruzwa bidasanzwe bihuza shokora na shokora ikomeye.
Mu myaka yashize, M & Ms babaye ibintu byisi yose. Baguye ubwoko bwabo butandukanye, harimo ibishyimbo, amavuta yintoki, amande, na crispy. Isosiyete kandi yagerageje uburyohe butandukanye hamwe nibihe bitandukanye kugirango bihuze uburyohe butandukanye. Nyamara, umwimerere wa bombo yuzuye amata ya shokora ya shokora ikomeza kuba umufana.
Noneho, reka dukemure ibitekerezo biherutse kubyerekeranye no guhindura izina kuri M & Madamu. Mugihe habaye ibiganiro muri Sosiyete ya Mars kubyerekeye rebranding, nta tangazo ryashyizwe ahagaragara ryerekeye izina rishya rya M & Ms. Ni ngombwa gutekereza ko amazina yikirango anyura mugusuzuma buri gihe, kandi ibigo bikunze gushakisha uburyo bwo kuvugurura ishusho yabo no kwiyambaza abakiriya bashya. Ariko, guhindura izina ryikirangantego cyamenyekanye kandi kizwi cyane nka M & Ms nicyemezo gikomeye gisaba kubitekerezaho neza.
Impamvu imwe ishoboka ishobora guhindura izina ni uguhuza ikirango na gahunda irambye yikigo. Mu myaka yashize, hibanzwe cyane ku kugabanya imyanda ya pulasitike no guteza imbere ibikorwa byangiza ibidukikije. M & Madamu, kimwe nandi masosiyete menshi, bagiye bashakisha uburyo bwo kurushaho kuramba. Guhindura izina birashobora kuba ingamba zifatika zo kwerekana ibyo biyemeje kubidukikije no kwerekana imbaraga zabo mugutezimbere uburyo bwo gupakira no gushakisha isoko.
Niba M & Madamu baramutse bahinduye izina, nta gushidikanya ko byazamura ibibazo bimwe na bimwe bya bombo ya kazoza. Ese uburyohe nuburyo byakomeza kuba bimwe? Izina rishya ryakumvikana nabaguzi cyane nkumwimerere? Ibi nibitekerezo byingenzi Isosiyete ya Mars yakenera gukemura kugirango inzibacyuho igende neza kandi ikomeze ubudahemuka bwabakiriya.
Usibye bombo ubwayo, imashini ya M&M nayo igira uruhare runini mu gukora ibyo biryohereye.Imashini ya M&Mni igitangaza cyubwubatsi, cyashizweho kugirango gitwikire neza buri gice cya shokora hamwe na bombo. Inzira itangirana na shokora ya shokora igaburirwa mumashini, kandi mugihe zigenda zerekeza kumurongo wibyakozwe, zometseho igikonjo gikomeye, hanyuma zirasukurwa kugirango zibahe umukono wazo.
Imashini ya M&M yagiye ihinduka mugihe kugirango ishobore kwiyongera kuri shokora nziza. Iterambere mu ikoranabuhanga ryemereye umuvuduko wihuse no kugenzura ubuziranenge. Imashini zifite ibyuma byifashishwa byifashishwa hamwe na sisitemu zo gukoresha kugirango zemeze neza kandi neza, bivamo M&M nziza buri gihe.
Nubwo izina rishobora guhinduka, ikintu kimwe ntakekeranywa: M & Ms bazakomeza kuba bombo ikunzwe kandi ikundwa kwisi yose. Baba bakina izina rishya cyangwa badakina, guhuza uburyohe bwa shokora na bombo bizahora bizana umunezero kubantu bingeri zose. Mugihe dutegerezanyije amatsiko itangazo iryo ari ryo ryose ryatanzwe na Sosiyete ya Mars, ntawabura kuvuga ko M & Ms azakomeza kurya ibiryo bikunzwe mu bihe bizaza.
Igihe cyo kohereza: Kanama-16-2023