M & M's, ishusho yamabara ya bombo-yashizwemo shokora ya shokora, imaze imyaka mirongo ikundwa. Kimwe mu bintu byatumye M & M ikundwa cyane ni inyuguti zabo zitazibagirana kandi zikundwa, zizwi nkaM&M Umuvugizi. Izi nyuguti, buriwese ufite imico yihariye nigaragara, yagize uruhare runini mukwamamaza ibicuruzwa. Ariko, uko imyaka yagiye ihita, habaye impinduka mu kwerekana izo nyuguti, bituma benshi bibaza bati: "Byagendekeye bite M&M Spokescandies?"
Kugirango wumve ubwihindurize bwa M&M Umuvugizi, ni ngombwa gusubiza amaso inyuma mumateka yabo. Mascot yumwimerere ya M & M, Umutuku n'Umuhondo, yatangijwe mu 1954. Umutuku, umuyobozi wiyizeye, na Yellow, umukunzi wa goofball, bahita bakundwa mubaguzi. Ibiganiro byabo byubwenge kandi bisekeje mubucuruzi byamamaza imitima ya miriyoni, bigashyiraho amarangamutima akomeye nikirangantego.
Uko imyaka yagendaga ihita, M & M yashyizeho izindi Spokescandies zivanze. Izi nyuguti nshya zirimo Icyatsi, sassy kandi wizeye M&M, Orange, guhangayika na paranoide M&M, na Ubururu, M&M ikonje kandi yashyizwe inyuma. Izi nyuguti zazanye ubudasa kandi zagura urwego rwimiterere mubirango bya M & M.
Ariko, mumyaka yashize, habaye impinduka muguhagararira M&M Umuvugizi. Impinduka zigaragara cyane zabaye muri 2012 mugihe inyuguti z'ubururu zavanyweho by'agateganyo mu kwamamaza. Iki cyemezo cyateje impungenge n’ibihuha mu bafana. Benshi bibajije niba kubura kwa Blue kwahoraho cyangwa niba hari impamvu yimbitse yatumye habaho impinduka.
Ukuri nuko, kubura kwa Blue, kimwe nuburyo bwinshi bwo kwamamaza, byari intambwe yibikorwa. Mars, Yashizwemo, isosiyete yababyeyi yaShokora ya M & M., yashakaga gukora ibiteganijwe no kubyara urusaku rwibicuruzwa byabo bya super Bowl XLVI. Kuba Blue atitabira kwiyamamaza byatumye agaruka neza kuko abafana bategerezanyije amatsiko kugaruka kwe. Uku kwimuka kwerekanaga imbaraga no guhindura izo nyuguti zimpimbano zifata abaguzi.
Iyindi mpinduka yagize ingaruka kuri M&M Spokescandies nugutangiza imipaka-ntarengwa cyangwa ibihe byigihe. M & M yagerageje kwiyamamaza ku nsanganyamatsiko zitandukanye, nka Halloween, Noheri, ndetse no gukorana na firime nka "Inyenyeri Yintambara." Izi nyuguti ntarengwa, nubwo zigihe gito, zongeyeho umunezero nudushya mubirango M & M.
Usibye ubukangurambaga bwo kwamamaza, Umuvugizi wa M&M ugaragara rimwe na rimwe ku mbuga nkoranyambaga. Bafite konti zabo bwite zabigenewe, aho bahurira nabafana binyuze mubwenge no gukina. Iyi mikoranire nabaguzi ifasha kugumya inyuguti zijyanye nigihe cya digitale aho imbuga nkoranyambaga zigira uruhare runini mu kwamamaza no kwamamaza.
Mugihe M&M Umuvugizi yagiye ahinduka uko imyaka yagiye ihita, gukundwa kwabo bikomeje kuba ntamakemwa. Izi nyuguti zahindutse amashusho yumuco, hamwe nibicuruzwa bitabarika, byegeranijwe, ndetse nimyambarire iboneka kugura. Barenze uruhare rwabo nka mascots gusa kandi babaye igice cyumuco uzwi.
Mu myaka yashize, ikirango cya M&M cyanasuzumye uburyo bushya bwo guhuza abaguzi hifashishijwe imashini ya M&M Maker Machine. Iyi mashini ituma abakiriya bamenyekanisha M & M bahitamo amabara, ubutumwa, ndetse bakongeramo amashusho kugirango bakore ibicuruzwa bidasanzwe. Imashini ya M&M Maker ikora mubyifuzo byabaguzi bigenda byiyongera kuburambe bwihariye, bigatuma byongerwaho agaciro kumurongo wurubuga.
Kubijyanye na kazoza ka M&M Umuvugizi, igihe nikigera. Birashoboka ko Mars, Incorporated izakomeza gukoresha imbaraga ziyi nyuguti kugirango ikore ibikorwa byo kwamamaza. Imashini ya M&M Maker, hamwe nuburyo bwo guhitamo, irashobora gutanga inzira zinyongera kugirango ikirango gishakishe. Hamwe nimiterere ihora ihindagurika yamamaza hamwe nibyifuzo byabaguzi, bizaba bishimishije kubona uburyo M & M ikomeje guhuza no guhindura imvugo ikunda.
Mu gusoza ,.M&M Umuvugizibagiye bahinduka bitandukanye mumateka yabo. Kuva kumenyekanisha inyuguti nshya kugeza kuvanaho by'agateganyo iziriho, aya mashusho ya bombo y'impimbano yagumye kuba igice cyingenzi mubikorwa byo kwamamaza M & M. Kwinjiza imashini ya M&M Maker Machine nayo yongeyeho urwego rushya kuranga, biha abakiriya amahirwe yo kwimenyekanisha M & M. Mugihe impinduka zishobora kubaho, Umuvugizi wa M&M ukomeje gufata umwanya wihariye mumitima no mubitekerezo byabaguzi, bigatuma intsinzi ya M & M ikomeza.
Igihe cyo kohereza: Kanama-04-2023